Ufal launches research on football fan profiles in Maceió

The Federal University of Alagoas (Ufal) has launched the fourth edition of the Research on the Profile of the Maceió Football Fan. Organized by the Permanent Observatory of Sports Marketing (ADMFut), the study aims to understand the relationship between residents of Maceió and football.

Coordinated by Professor André Carneiro, the online survey examines several factors, including preferred clubs, consumption habits, relationships with sponsoring brands, media usage for following matches, and frequency of stadium attendance. The initiative seeks to connect academic knowledge with community social manifestations and provide data that can assist local clubs in understanding their fanbases.

Previous editions of the study were conducted in 2018, 2019, and 2021, gathering a total of 4,840 participants. The current survey is available for public response until October 20.