UFC lightweight Arman Tsarukyan signs multi‑million crypto sportsbook deal

Arman Tsarukyan, the Armenian UFC lightweight contender with a 23‑3 record, has become the first UFC athlete brand ambassador for jack.com, a Curaçao‑licensed crypto sportsbook formerly known as Jackbit. The multi‑year agreement is worth several million dollars and will see Tsarukyan front marketing and content tied to his fight schedule and the platform’s UFC betting markets.

The partnership follows a $1 million wager placed by a member of Tsarukyan’s camp on Justin Gaethje at jack.com. When Gaethje upset Ilia Topuria at UFC Freedom 250 on 14 June 2026, the bet paid out $5.7 million, prompting jack.com to formalise talks that led to the ambassador deal. Tsarukyan is expected to receive a UFC title shot later in 2026.