Ugaoo launches new plant parenting campaign with Jackie and Tiger Shroff

Ugaoo, an Indian gardening and plant-care brand, has launched a new marketing campaign featuring actors Jackie Shroff and his son, Tiger Shroff. The campaign utilizes a humorous father-son narrative to promote the ease of plant parenting.

The campaign centers on Jackie Shroff’s well-known passion for plants, depicting a storyline where Tiger Shroff’s childhood activities, such as bodybuilding and backflips, were attempts to compete for attention with his father’s plants. Siddhant Bhalinge, Founder and CEO of Ugaoo, stated that the goal is to demonstrate that plant care can be enjoyable and accessible.

Ugaoo offers a variety of products including over 100 indoor plant varieties, XL plants, organic fertilizers, soil mixes, and various types of pots ranging from ceramic and wooden to 3D-printed and self-watering formats.