UGG and JW Anderson launch first collaboration collection

Global lifestyle brand UGG and London-based designer JW Anderson have launched their first collaborative collection. The partnership features an all-gender line that reinterprets UGG’s iconic silhouettes through a loafer-inspired structure, incorporating rounded toes and box stitching.

Key footwear pieces in the collection include the UGG JW Anderson Loafer Boot and the UGG JW Anderson Loafer. The collection aims to blend creative design with the comfort and craftsmanship characteristic of both brands, following a campaign concept titled ‘Through the Art of Daily Ritual’ featuring musician Dev Hynes.

To celebrate the launch, a house party was held in Bloomsbury Square, London, attended by various figures from the fashion and music industries, including model Adwoa Aboah and Japanese personalities such as rapper IO and actor Noritaka Hamao. The collection is available at select global retailers, including UGG flagship stores in Japan and the official JW Anderson website.