UGG launches ‘Born to Feel’ campaign with Jang Won-young

UGG has launched its global brand campaign, ‘Born to Feel’, focusing on comfort and self-expression. The campaign marks the start of ‘UGG SEASON’, a seasonal initiative celebrating autumn through various global experiences.

As part of the campaign, Jang Won-young has been named a brand ambassador, appearing in promotional imagery for the Fall/Winter 2026 collection. The collection features redesigned classic silhouettes, including the Enwrap clog boots and Classic Mini boots with retro faux fur trim.

To bring the campaign to life, UGG is hosting a series of pop-up events. Following a tour in New York’s Meatpacking District, a pop-up will be held in Jingumae, Tokyo, from October 10 to 12, 2026. The Tokyo event will feature themed food and drinks, such as 3D-printed boot-shaped cakes, and a customization experience called ‘UGG FEEL STUDIO’ for customers using Swarovski crystals.