University students provide digital and management support to MSMEs in Central Java

University students participating in Community Service Programs (KKN) are providing various forms of assistance to local small and medium enterprises (MSMEs) in Central Java.

In Mojodemak, Demak, students from UIN Walisongo Semarang are assisting a fried gethuk business by implementing digital marketing strategies. The support includes creating promotional content for TikTok and Instagram, as well as registering the business location on Google Maps to increase visibility and reach beyond the local village.

In Boyolali, UNDIP students are working with MSMEs in Jerukan Village to improve operational efficiency. They are providing education on inventory management and training owners on how to use simple stock cards to track goods. This initiative aims to prevent common issues such as discrepancies between physical stock and records, as well as the risks of overstocking or running out of products.