UIQ renews exclusive brand model contract with RIIZE for fourth year

Microbiome cosmetics brand UIQ, owned by Genome & Company, has signed its fourth consecutive exclusive model contract with the boy group RIIZE. The partnership, which began when the group debuted in 2023, marks a long-term collaboration between the beauty brand and the musical artists.

Following the renewal, UIQ plans to launch a 2026 Fall/Winter skin barrier care campaign targeting markets in South Korea and Japan. This includes the release of the ‘Biome Barrier Melting Moisture Lip Balm’ featuring RIIZE characters, alongside a ‘barrier duo’ consisting of cream mist and Pantensive Cream.

Previous collaborative efforts have seen significant engagement, including a domestic pop-up store that attracted over 4,000 visitors in seven days and social media content reaching 6 million views.