Uji City to host workshop to develop local tourism content

East Times Co., Ltd. and the Uji City Tourism Association will host the ‘Uji City Local Charm Discovery and Dissemination 100-Year Lab’ in September and October 2026. This two-part practical workshop aims to teach residents and those interested in Uji how to identify, interview, and write about local attractions to promote lesser-known aspects of the region.

While Uji is famous for sites like Byodo-in Temple and Uji tea, the city faces challenges with short-term visitor stays and the aging workforce required to maintain traditional practices like Uji River cormorant fishing. The program seeks to transform discovered local stories into sustainable tourism content. Articles produced by participants will be featured on the local media platform ‘Locality!’, and selected findings will be developed into official tourism tours in collaboration with JTB Corp.