UK broadband streaming and TV licence sales surge during 2026 World Cup

Everyone TV reported that broadband-only viewing of England's group‑stage matches in the 2026 FIFA World Cup more than quadrupled compared with 2022, driving its monthly active users above two million and delivering its biggest viewing day since launch. The data illustrates a rapid shift toward internet‑delivered live TV in the UK.

During the same tournament, the BBC saw a "very strong" increase in TV licence sales, attributing the boost to a QR‑code promotion shown during matches. The licence fee is now £180, with a £5.50 rise effective April. Despite this uplift, the broadcaster continues to face a long‑term decline, having lost over half a million licences in the 2025/26 financial year.