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[BUSINESS] · United Kingdom, Spain · 6 sources

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UK football club recruitment triples as demand for data analysts rises

Recruitment within UK football clubs has tripled since 2018, according to data from the global hiring platform Indeed. As the sport attracts more international investment, clubs are evolving into complex media, data, and commercial enterprises.

Data and analytics roles now represent a record 3.2% of professional football club hiring, a share that has more than doubled in recent years. These specialists are increasingly used to influence tactical decisions, player performance, and recruitment strategies. In 2025, professional football clubs accounted for 714 job postings per million UK jobs, up from 247 in 2018. This figure is projected to rise to 722 in 2026.

While the data focuses on the United Kingdom, the trend is reflected across Europe. LALIGA in Spain was identified as an epicenter for big data in football in 2024. Clubs utilize data for match preparation, post-match analysis, and to navigate economic control rules by identifying key players more efficiently in the transfer market.

Entities

Indeed · Jack Kennedy · LaLiga · Spain · United Kingdom

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