UK SMEs and Tech Companies Receive GDPR Guidance on AI and Data Privacy

A new guidance outlines how UK small‑and‑medium enterprises can meet GDPR requirements when deploying AI tools, online advertising and cookie‑based analytics. It stresses the need to map data flows, classify personal and special‑category data, choose appropriate lawful bases such as consent or legitimate interest, keep records of processing activities and document decisions to satisfy the Information Commissioner’s Office. The advice also covers how to assess risk, ensure transparency and apply appropriate security standards.

A complementary guide for technology firms describes how to build a GDPR compliance program that spans product development, sales, legal and engineering. It recommends scoping the data environment, creating accurate data maps, assigning governance ownership, and maintaining evidence of lawful processing. The guidance aims to reduce legal risk, provide assurance to customers and regulators, and support product growth without unnecessary delays.