UK vaping regulations: Brands urge retailer participation in consultation

The UK government is proposing new restrictions on vaping products under the Tobacco and Vapes Act, aiming to reduce the appeal of nicotine to children while assisting adult smokers in quitting cigarettes. The proposed measures include changes to packaging, design, flavour names, and product displays.

Under the current proposals, a 12-month transition period is suggested for restrictions regarding packaging, flavour names, and device design, while retail display restrictions would implement a shorter six-month transition. Brands such as Elfbar and Lost Mary are encouraging retailers to participate in the government consultation, which closes on 2 October, to provide feedback on the practicalities of these changes.

Impact assessments indicate significant financial implications for the retail sector. Over a 10-year appraisal period, restocking costs are estimated at £139.7m for convenience and small retailers and £19.2m for specialist vape shops. Additionally, reconfiguration costs for stockrooms and shelving are projected at £57.3m. The analysis also models a potential £317.7m reduction in retailer profits from vape sales due to changes in product visibility and adult purchasing behaviour.