Ulta Beauty launches 21 Days of Beauty in Mexico

Ulta Beauty is launching its ‘21 Days of Beauty’ celebration in Mexico for the first time. Running from September 24 to October 14, the event features rotating daily promotions across various categories, including skincare, makeup, fragrances, hair care, and wellness.

The campaign involves 216 participating brands, such as Dyson and Unicskin, and includes specialized spaces like Beauty Bars and Salons. To represent different aspects of the industry, six personalities—Pao Alonso, Luis Carlos Garza, Clara Carral, Karla Canseco, and Rasec—will participate in the campaign to highlight rituals ranging from skincare to hair styling.