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[CULTURE] · Japan · 7 sources

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Animate announces new merchandise for Nijisanji and Uma Musume Pretty Derby

Several major anime and VTuber-related product releases and campaigns have been announced for the Japanese market.

Nijisanji's VTuber unit Shichigen Seitokai! will release their new album, ‘Shichigen Kairo’, on November 11, 2026. The release includes three versions: Limited Edition A, Limited Edition B, and a Regular Edition. Animate will host various commemorative campaigns, including special message receipts, life-sized standee displays, and poster exhibitions across multiple locations in Japan.

Additionally, Cygames' ‘Uma Musume Pretty Derby’ is launching a collaboration featuring designs inspired by all 47 Japanese prefectures. Starting September 26, 2026, Animate and its online store will sell new merchandise such as character badges, acrylic figures, eco-bags, and T-shirts. A promotional fair will run through October 25, 2026, offering customers special postcard bonuses and themed store decorations.

Entities

Animate · Animate Holdings Co., Ltd. · Cygames · Cygames, Inc. · Hakosta Co., Ltd. · Ikebukuro · KADOKAWA · Nijisanji · Shichigen Seitokai! · Sunshine Aquarium · Sunshine City · Ultra acosta! 2026