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Umbro, Santos FC, and Pelé Brand launch fashion collection
Umbro, Santos FC, and Pelé Brand have released the first installment of “O Nome Além do Tempo” (The Name Beyond Time), a lifestyle and fashion collection inspired by the legacy of Pelé. The launch, which occurred on October 23 to coincide with what would have been the football legend's 86th birthday, expands an existing partnership into the realms of culture and fashion.
The collection draws aesthetic inspiration from the 1950s, 1960s, and 1970s, specifically referencing the international tours made by Santos FC. During these travels to cities such as Paris, New York, and Milan, the club's presentation and attire helped project a specific image of Brazilian elegance and style.
The first drop features a mix of tailoring and casual urban wear, including overcoats, sweatshirts, sports tailoring trousers, premium fabric jerseys, and graphic t-shirts that reference Pelé’s career and the identity of Santos FC.
Entities
Pelé · Pelé Brand · Santos FC · Umbro