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UNAV Forum addresses challenges in converting tourism resources into marketable products
During the VII UNAV Forum for the Future of Tourism held in Lucena, Córdoba, industry experts discussed the difficulties of transforming local tourism resources into viable commercial products. Participants emphasized that possessing cultural heritage, landscapes, or gastronomy does not automatically guarantee market demand or long-term commercial viability.
Key challenges identified include the need for closer collaboration between public institutions and private companies to ensure products are effectively marketed. Experts noted that successful tourism products must adapt to evolving traveler preferences, which increasingly favor differentiated experiences and local engagement. The forum also highlighted the potential of inland tourism to diversify offerings, provided that obstacles regarding connectivity, distribution, and market-adapted experiences are overcome.
Entities
Araceli Moreno · Cordoba · Enrique Merino Priego · Lucena · UNAV
Claims
What the coverage asserts, and how many sources carry each claim.
- [○ 1 SOURCE] Tourism products must be constructed through collaboration between public institutions and private companies. www.agenttravel.es
- [○ 1 SOURCE] Transforming a tourism resource into a marketable product is not always easy. www.agenttravel.es
- [○ 1 SOURCE] Travelers are increasingly seeking differentiated experiences and contact with local populations. www.hosteltur.com
- [○ 1 SOURCE] The VII UNAV Forum for the Future of Tourism was held in Lucena, Córdoba. www.hosteltur.com
- [○ 1 SOURCE] Inland tourism presents an opportunity to diversify the tourism offer. www.hosteltur.com