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[BUSINESS] · United States · 2 sources

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UNDEFEATED partners with College Vault for collegiate apparel collection

Lifestyle brand UNDEFEATED is entering the collegiate sports market through a new collaboration with College Vault, the archival merchandise division of the Collegiate Licensing Company (CLC). The first collection, scheduled for release on September 25, features school-branded gear for 13 football programs, including Alabama, Auburn, Florida, Georgia Tech, Illinois, Indiana, LSU, Oklahoma, Penn State, Stanford, Tennessee, Texas, and Texas A&M.

The collection focuses on vintage aesthetics, utilizing throwback mascot art, faded helmet graphics, and classic collegiate typography rather than contemporary logos. The product range includes hoodies, sweatpants, shorts, tees, snapbacks, totes, cups, and stickers, with prices ranging from $12 to $130.

Items will be available at UNDEFEATED locations in New York, Phoenix, and Los Angeles, as well as through the brand’s official website. A second capsule focusing on college basketball programs is planned for release in December.

Entities

Undefeated