Under Armour names rapper Gunna Creative Director for new P-Star label

Under Armour Gunna P-Star UA Scorpio sportswear

Under Armour has announced the launch of P-Star, a new performance and lifestyle label, naming rapper Gunna as its Creative Director and global ambassador. The project is described as a multi-dimensional creative platform encompassing apparel, footwear, and community initiatives.

The debut collection, scheduled for release on August 27, 2026, includes a 14-piece range of lifestyle and sportswear such as heavyweight T-shirts, shorts, sweats, and American football-inspired ‘HeatGear’ items. The launch is headlined by the ‘UA Scorpio’, a new footwear silhouette that incorporates UA HOVR cushioning and features design elements inspired by football footwear.

Future expansions for the P-Star label include a ‘Wunna Run’ capsule collection in early 2027, inspired by the run club founded by Gunna, and the ‘P-Star Lux’ line planned for summer 2027.

Entities

Gunna · Kevin Plank · Under Armour

Sources

Gunna Named Under Armour Global Ambassador And P-Star Creative Director [themorninghustle.com]

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Gunna Named Under Armour Global Ambassador, Unveils His First Collection & Sneaker [cassiuslife.com]

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Under Armour Donne à Gunna Les Clés De Sa Nouvelle Offensive Lifestyle [essentialhomme.fr]

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Gunna x Under Armour Scorpio P-Star Sneaker Releases August 27th [sneakerbardetroit.com]

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Gunna Named Under Armour Global Ambassador & P-Star Director [hip-hopvibe.com]

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Gunna Named Under Armour Global Ambassador And P-Star Creative Director [kysdc.com]

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Under Armour launches P-Star and names rapper Gunna as Creative Director - TheIndustry. fashion [www.theindustry.fashion]

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