Under Armour opens first Brazilian brand house in São Paulo

Under Armour has opened its first “brand house” in Brazil, located in the Shopping Villa-Lobos in São Paulo. The 180-square-meter physical store is part of a multichannel strategy designed to bring the brand closer to Brazilian consumers and allow for a more direct understanding of customer habits and preferences.

Since joining the Vulcabras group in 2018, Under Armour has tripled its size in the Brazilian market. The new location will feature a complete assortment of products, including categories such as running, training, golf, and lifestyle apparel, alongside global technology launches. This move marks a return to shopping mall presence for the brand, complementing its existing network of seven outlets, e-commerce operations, and distribution through over 3,200 multi-brand retail points across the country.