Unicaja launches TikTok channel targeting young audiences

Unicaja has launched a corporate TikTok channel designed to engage young people, specifically those between the ages of 16 and 35. The content strategy focuses on providing practical financial knowledge through audiovisual formats adapted to the platform, covering topics such as savings, expense management, payment methods, financing, and digital fraud prevention.

In addition to financial education, the channel will feature content related to leisure, sports, and culture, including stories linked to the bank's sponsorships and collaborations. The bank also intends to use the platform to highlight its social and environmental initiatives.

This move is part of Unicaja’s 2025-2027 Strategic Plan, which aims to enhance customer experience and integrate new forms of digital interaction. Fernando Ríos, Director of Communication and Image at Unicaja, stated that the goal is to explain daily financial matters clearly and practically while maintaining the rigor and responsibility expected of a financial institution.