Unicef launches “Ulivo” fundraising campaign across Italy

Unicef is launching its “Ulivo – Niente è più bello che vederlo crescere” initiative across more than 500 squares in Italy from September 26 to October 2. The campaign aims to raise funds for children living in emergency contexts and to promote a message of peace.

In the Abruzzo region, activities will take place in locations such as Pescara and Chieti. Approximately 500 volunteers will participate in the initiative, distributing olive saplings and cotton shopper bags to those who make a minimum donation of 15 euros.

Nicola Graziano, president of Unicef Italy, noted that the campaign coincides with the organization's 80th anniversary. He highlighted the urgent needs of children globally, citing data that over 500 million children live in or flee from conflict zones, 50.3 million are displaced, and nearly 1 billion are at high risk due to climate change.