Unidas launches Batman collectible miniature campaign

Car rental company Unidas has launched a national promotional campaign in partnership with DC, Warner Bros. Consumer Products, and the Arena agency. The initiative offers collectible miniatures of characters from the Batman universe, including Batman, Harley Quinn, Joker, Catwoman, and Robin.

Customers who rent passenger vehicles and select the Proteção Premium insurance option receive a sealed mystery package containing one random character. The collection also features a rare, limited-edition Golden Batman. The campaign aims to transform the insurance selection process into an engaging experience for customers, tapping into Brazil's licensed products market, which is valued at over R$ 20 billion annually.