Unieuro debuts new AI-integrated retail format in Lissone

Unieuro has launched a new retail format at its store in Lissone, Italy, marking the first step in its ‘Beyond Everyday’ strategic plan. The new concept shifts away from traditional rigid product categories toward a layout organized around daily life needs, such as connected homes, wellness, and personal energy solutions.

A central feature of the store is the 85-square-meter ‘Client Hub,’ positioned in the middle of the shop to prioritize customer service and problem-solving. This area includes dedicated spaces for Click & Collect and Pay & Collect services. The store also introduces new product categories, including energy solutions like photovoltaics, wallboxes, and heat pumps, as well as a dedicated wellness area.

To enhance the shopping experience, Unieuro is integrating artificial intelligence through a digital assistant and chatbot designed to support both customers and staff with technical product information and stock availability. The company aims to use technology to augment staff expertise rather than replace it.