Unilever and Clarel launch World Cup 2026 promotions in Central America and Spain

Unilever, the official personal‑care sponsor of the FIFA World Cup 2026, is extending the tournament’s reach to consumers in Central America and the Caribbean through a series of brand activations. The campaign, led by Rexona, includes a travelling "Rexoneta" platform, a digital "Zona Rexona" hub, creator‑generated 360° content, in‑store fan zones, collectible sticker games and limited‑edition product releases across the Rexona, Dove Men+Care, Axe and Ego ranges. Director General for Unilever Central America and the Caribbean Rodrigo Sotomayor said the World Cup offers a unique chance to connect with millions of fans.

In Spain, the cleaning‑product brand Clarel is running a free sweep‑stakes tied to the World Cup. Participants who make a minimum €20 purchase can win one of 864 three‑month Movistar Plus+ subscriptions, a 55‑inch LG Smart TV each time the Spanish team scores a regular‑time goal, and a €3,000 travel voucher if Spain wins an official senior competition in July 2026. Entries are submitted by uploading a purchase receipt on Clarel’s Instagram promotion page.