Unilever brand LUX renovates liquid soap portfolio in Brazil

Unilever’s personal care brand, LUX, has announced a complete renewal of its liquid soap portfolio in Brazil. To mark the brand's 100th anniversary globally, the update includes a reformulated formula featuring increased glycerin for enhanced hydration, redesigned packaging, and the addition of two new fragrances: Morango & Camélia and Chá Branco.

The Morango & Camélia scent is described as a fruit-floral fragrance with notes of strawberry, camellia, lychee, rose, and hibiscus, supported by a sandalwood base. The Chá Branco option focuses on white tea aromas combined with citrus, freesia, violet, amber, and musk. These additions bring the total number of available fragrances in the line to seven. The brand claims all versions provide up to 12 hours of fragrance on the skin.