Union Jack Classic partners with BAFA to grow UK American football

The Union Jack Classic has partnered with the British American Football Association (BAFA) to support the growth of American football in the United Kingdom. This partnership includes the Gameday Workforce Fund, which has subsidized over 750 coaching and officiating qualifications in 2026. Additionally, the initiative has provided funding for equipment for 20 new referees and facilitated online clinics featuring coaches from Kansas University and Arizona State University.

The collaboration coincides with the inaugural Union Jack Classic match held at Wembley Stadium, featuring a matchup between the Kansas Jayhawks and the Arizona State Sun Devils. This event marks the first time the British American Football National Leagues has had a title sponsor in more than 30 years.