UNIQLO launches updated mobile app with enhanced shopping features

UNIQLO has launched an updated mobile application designed to streamline the shopping experience across online and in-store channels. The enhanced app includes new features such as order tracking, intuitive navigation, an integrated styling guide, and the ability to process eligible online returns directly through the platform.

To mark the launch, the brand is running a month-long campaign called ‘UNIQLO Unlocked’ throughout August. This campaign offers members exclusive benefits, including weekly limited-time offers, early access to product launches, and access to extended sizes and lengths. The update also introduces weekly live shopping sessions featuring interactive quizzes and product highlights.