United Arrows and John Masters Organics launch new lifestyle brand

United Arrows and John Masters Organics have announced a collaboration to launch a new comfort wear brand, ‘john masters UNITED ARROWS’. This partnership marks the first time United Arrows has collaborated with a beauty company to establish a new brand.

The brand aims to merge the natural wellness philosophy of John Masters Organics with the aesthetic of daily wear developed by United Arrows. The product line will include lounge wear, city wear, and home essentials, featuring 175 SKUs. A unique aspect of the collection is the integration of skincare concepts into apparel, such as using fabrics processed with argan oil or materials infused with Vitamin E to enhance texture and skin comfort.

The collection will debut for the 2026 Autumn/Winter season. Initial availability will include United Arrows and John Masters Organics online channels, existing retail stores, and pop-up locations in Shinjuku and Shibuya. The companies are also exploring further collaborations, such as creating custom fragrances.