United Arrows integrates Rakuten Points into online store

United Arrows has integrated Rakuten Points into its official fashion e-commerce site, United Arrows Online. Following an announcement by Rakuten Payment, the service became available on the web and Android versions of the official app starting August 18, with the iOS version following on August 26.

By linking their UA Club membership with a Rakuten ID, customers can earn one Rakuten Point for every 200 yen (excluding tax) spent. These points can be used at a value of one yen per point. This integration allows users to simultaneously accumulate both Rakuten Points and the existing UA Miles.

The move deepens a long-standing partnership between United Arrows and the Rakuten Group, which began in 2016 through participation in Rakuten Fashion and the Rakuten Ichiba marketplace. United Arrows aims to leverage this collaboration to strengthen data marketing and promotional strategies while expanding its customer base.