United Hospitality Management appoints Rosa Santos as Regional Marketing Director

United Hospitality Management (UHM) has appointed Rosa Santos as its new Regional Director of Marketing. The appointment comes during a period of expansion for the group, which manages several prominent hotel properties including Pine Cliffs Resort, Hyatt Regency Lisboa, Sheraton Cascais Resort, and YOTEL Porto, as well as the Serenity - The Art of Well Being brand.

Santos brings over 16 years of experience in marketing, communication, and brand management within the hospitality, tourism, real estate, and luxury sectors. She previously spent more than a decade at Martinhal Luxury Hotels & Resorts, where she rose from Marketing Assistant to Marketing Director. Her background also includes involvement in cross-sector projects such as the development of the United Lisbon International School. Her new role will focus on strengthening the group's marketing strategy and international brand positioning.