Universal Music Group appoints Libby Bush as President of Global Brands

Universal Music Group (UMG) has appointed Libby Bush to the newly created position of President, Global Brands and Commercial Partnerships, effective this November. Based in Los Angeles, Bush will report to Chief Operating Officer Boyd Muir.

Bush will lead a new global function designed to integrate UMG’s brand, media, and commercial partnership activities, including Universal Music Group for Brands (UMGB). The role aims to unify expertise across UMG’s various labels to facilitate large-scale collaborations involving digital platforms, physical products, and live experiences.

Bush joins UMG from Creative Artists Agency (CAA), where she served as Global Head of Entertainment Partnerships and was a member of the Agency Board. She brings over twenty years of industry experience to the role, focusing on connecting artists, brands, and media platforms.