Universal Music Group appoints Òscar Celma to lead applied AI

Universal Music Group (UMG) has appointed Òscar Celma as Senior Vice President of Applied AI and Machine Learning. The appointment is effective immediately.

Celma, an expert in music recommendation and machine learning, previously held leadership roles at Spotify, where he contributed to the development of AI-powered features such as AI DJ, Jam, and Daylist. His professional background also includes roles at Condé Nast and Pandora/SiriusXM.

In his new position at UMG, Celma will report to Chief Data Officer Hannah Poferl. He is tasked with leading the development and application of AI and machine learning technologies across the company’s global operations to support its various labels and businesses.