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Universal Studios Japan unveils 15th‑anniversary Halloween Horror Night CM
Universal Studios Japan released a special commercial on July 20, 2026 to promote the 15th anniversary of its Halloween Horror Night event. The video stars actor Takumi Kitamura, who is shown pulled from a quiet day at home into a park transformed into a nightmarish “Street Zombie” landscape, where guests have become zombies and the environment is described as a realm of relentless terror.
The attraction runs from September 11 to November 8, 2026, and features new storylines, including the “Street Zombie” experience, a “Zombie‑De‑Dance” show with music from King Gnu, Ado and Three Musketeers, a special “Halloween Horror Night Academy” showcase, and a new Resident Evil‑themed ride called “Resident Evil Requiem”. The CM emphasizes the event’s shift toward an “extreme horror” experience that begins and ends with fear.
The campaign will be aired on Universal Studios Japan’s official YouTube channel and on television across most of the park’s broadcast areas.