Universitas Muhammadiyah Surabaya sponsors Sound of Downtown music festival

Universitas Muhammadiyah Surabaya (Umsura) acted as the sole university sponsor of the Sound of Downtown (SOD) music festival held at the Surabaya Expo Center. This marks the institution’s second consecutive year supporting the event, which draws thousands of young attendees from across Indonesia.

Umsura set up an interactive booth offering on‑site academic counseling, information on study programmes, and a range of scholarships—including athlete, tahfiz and influencer tracks. Visitors received free registration forms and a 25 % discount on venue fees. Rector Prof. Mundakir highlighted the initiative as a way to engage Generation Z beyond the classroom, fostering direct dialogue between students, faculty and the creative‑industry community.

The university also showcased the achievements of its students, such as national‑level athletes, to demonstrate that a faith‑based institution can combine academic rigor with participation in popular culture and the creative economy.