University of California reportedly charged ESPN $4,500 for 'College GameDay

The University of California reportedly charged ESPN $4,500 to host the pregame show 'College GameDay' on its campus during the 2024 season. While many universities typically waive fees to host the program for the significant promotional value and advertising it provides, Cal opted to charge the network for the production setup.

In the context of the upcoming season, the prediction market Kalshi has launched a market regarding the locations for 'College GameDay' between weeks 3 and 8 of the 2026 season. Current favorites for these locations include matchups such as LSU at Ole Miss, Oklahoma at Georgia, and Washington at USC.