University of Georgia and Progressive Insurance announce stadium sponsorship

The University of Georgia and Progressive Insurance have announced a major sponsorship agreement through Georgia Bulldogs Sports Marketing, a joint venture between Learfield and JMI Sports. The partnership will feature Progressive's logo on Dooley Field at Sanford Stadium, beginning with the 2026 college football season.

In addition to on-field branding, the collaboration includes sideboard features, in-venue LED signage, and digital and social media integrations. Georgia is one of 13 college football programs nationwide participating in this specific initiative, joining schools such as Oregon, USC, and Colorado. The deal aims to generate additional revenue streams to support student-athletes and enhance the fan experience.