UNOVE to launch Rosy Blush hair perfume mist at Loft

Korean hair care brand UNOVE is expanding its product lineup with the release of its ‘Rosy Blush’ hair perfume mist. The water-based fragrance, which incorporates Damask rose water to provide moisture, will see a pre-sale launch at Loft stores starting October 7, 2026, followed by a general release on October 27, 2026.

The Rosy Blush scent is described as a fresh floral fragrance featuring notes of red berry and pear, transitioning to rose and jasmine, with a base of musk and peach. The product is designed to provide a long-lasting, subtle scent while maintaining hair hydration.

To celebrate the launch, UNOVE is conducting a social media giveaway on its official X (formerly Twitter) account, offering the new mist to 20 winners through a follow-and-repost campaign.