UNRAE rebrands to provide mobility services to Italian citizens

UNRAE (Unione Nazionale Rappresentanti Autoveicoli Esteri), the association representing foreign car manufacturers in Italy, has announced a major rebranding and strategic shift. Marking its 75th anniversary, the organization is expanding its scope beyond industry operators and institutions to provide direct services and information to Italian citizens.

The rebranding includes a new logo featuring a stylized globe with the Italian tricolor, symbolizing the link between international manufacturers and the Italian market. This shift responds to the increasing complexity of the automotive sector, driven by new technologies, diverse usage models, and the growing presence of Asian manufacturers.

To support this new direction, UNRAE has appointed Burson as its strategic communication partner. The association aims to make its vast repository of data and expertise more accessible through practical tools, such as platforms for checking vehicle recalls, mapping Limited Traffic Zones (ZTL), and providing information on regional tax incentives. Additionally, the organization continues its commitment to talent through its long-standing automotive degree award.