Unwell Media reaches $500 million valuation after first outside investment

Unwell Media, the Gen Z-focused media company co-founded by Alex Cooper and Matt Kaplan, has secured its first outside investment, reaching a $500 million pre-money valuation. The investment was made by WTSL, an investment firm led by former Endeavor executive Patrick Whitesell.

Since its founding in 2023, Unwell has been self-funded by Cooper and Kaplan, who will retain majority ownership following this deal. The company reported being profitable since its inception and intends to use the new capital as growth funding to accelerate expansion through acquisitions and additional investments.

Unwell’s audience is heavily female, with women comprising 89% of its listeners, and 72% of its audience falling between the ages of 18 and 35. The company’s flagship “Call Her Daddy” podcast is a central component of a broader media platform that includes a podcast network, television, streaming, and live events. Recent projects include collaborations with Disney+, Peacock, Hulu, and Netflix.