UOL announces UOL RUN street race in São Paulo

To celebrate its 30th anniversary, UOL has announced the UOL RUN, a street running event designed to connect brands with a health and wellness-focused audience. The inaugural race is scheduled for October 18, starting at the Obelisco do Ibirapuera in São Paulo.

The event aims to expand UOL’s portfolio of proprietary events, which reportedly gathered over 100,000 people in 2025. The initiative combines physical presence with editorial content and digital visibility, offering three sponsorship tiers for brands to engage with participants through course activations and experiential spaces.