Upstream launches HOY Pizza salmon line for professional use

Upstream, a company specializing in high-end salmon selection and processing, has introduced HOY Pizza, a new product line specifically designed for professional pizza makers. The line was presented on October 29 at Pizzeria Basta in Nola, Naples.

To address the practical needs of pizzerias, such as service timing, ease of use, and economic impact, Upstream developed a specific marinating and smoking recipe for Norwegian salmon. The goal is to create a product that maintains its identity while balancing texture and aromatic intensity to complement pizza dough and other ingredients.