Urban One launches ONE Yard HBCU experience tour

Urban One, a major distributor of Black and Urban content, has announced the launch of ‘ONE Yard: The HBCU Experience’. This multi-city engagement tour is designed to celebrate the culture, community, and legacy of Historically Black Colleges and Universities (HBCUs).

Moving from a digital platform to live, on-campus events, the tour aims to address ‘algorithm fatigue’ among Gen Z audiences by providing physical spaces for community connection. The initiative features a variety of activations, including the Aura Arcade gaming hub, a wellness zone, and the Cookout Corridor food and beverage area.

Scheduled stops include Bowie State University on August 27 and Clark Atlanta University on September 2. The events will feature celebrity hosts, digital creators, alumni, and live entertainment to create a gateway for brands to engage with the HBCU community.