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[BUSINESS] · India, United States · 8 sources

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Urvashi Rautela’s team seeks ₹7,000 crore over AI misuse

The legal team for Indian actress Urvashi Rautela has announced plans to pursue legal action against a Los Angeles-based artificial intelligence company. The team alleges the company used Rautela’s name, images, and videos without authorization to generate significant commercial value.

Damages for the alleged unauthorized use of her identity and content are currently being assessed at Rs 7,000 crore. The actress’ representatives emphasized that any commercial use of her likeness must be conducted with proper permission.

Sheeraz Hasan, CEO of Bollywood.AI, responded to the controversy on social media, denying claims that his company manipulated the actress' statements during a recent interview regarding AI's impact on the entertainment industry.

Entities

Bollywood.AI · Los Angeles · Sheeraz Hasan · Urvashi Rautela

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