U.S. alcohol consumption stabilizes at historic low of 54%

A Gallup poll reveals that alcohol consumption among U.S. adults has stabilized at 54%, matching the lowest level recorded since the company began polling in 1939. This follows a multi-year decline from 62% in 2023.

Consumer attitudes toward health are shifting significantly. The percentage of Americans who view consuming one to two drinks a day as ‘unhealthy’ rose to 51%, up from 27% in 2001. This health consciousness is most pronounced among younger adults aged 18–34, where 62% consider moderate drinking unhealthy.

Market preferences are also evolving. While beer remains the most popular category at 36%, spirits have seen a 12-point increase in preference since 2016, reaching 32%. Additionally, there is a growing market for non-alcoholic alternatives; 17% of all respondents reported consuming non-alcoholic beer, wine, or spirits in the past year.

Demographic data shows that drinking rates vary significantly by education and income. College graduates report a 63% drinking rate compared to 40% for those with a high school education or less. Similarly, high-income households (over $100,000) show a 66% drinking rate, while those earning under $50,000 report 43%.