US Back-to-School Spending Expected to Drop 6% Amid Economic Concerns

Deloitte forecasts that U.S. back‑to‑school expenditures will fall about 6% as families tighten budgets in response to higher food and fuel prices. The dip reflects a shift toward essential items, with parents prioritising core supplies over discretionary purchases.

Retailers such as Amazon, Walmart, Target and Best Buy have launched promotions earlier than usual, prompting many households to start shopping in the summer to secure discounts. According to PwC, the average U.S. family is set to spend roughly $922 on school‑related goods this year, a figure driven by the need for electronic devices and other higher‑cost items. Consumers report feeling increased pressure to balance these expenses against rising everyday costs, leading to more strategic buying—spreading purchases over time, seeking student discounts, and avoiding unnecessary items on supply lists.