USMNT defeat to Belgium triggers record ratings and political fallout

The United States men’s national team lost 4‑1 to Belgium in the World Cup round of 16 on July 6, 2026 in Seattle. The match averaged about 30 million viewers on Fox, peaked at 36.9 million, and became the most‑watched soccer telecast in U.S. history. Including the Spanish‑language Telemundo broadcast, total U.S. audience approached 40‑45 million, rivaling NFL playoff viewership.

The loss prompted a wave of criticism. Canadian broadcasters on TSN called the USMNT “overhyped,” while FOX commentator John Strong was attacked online for urging viewers to keep watching soccer as the game ended. Former President Donald Trump had earlier pressed FIFA to overturn a red‑card suspension for striker Folarin Balogun; the suspension was later lifted, fueling anti‑Trump commentary on social media.

Fox executives highlighted the viewership surge, likening the tournament’s reach to a “second NFL season.” The game also drew attention to fan‑token activity, with Belgium’s $BELG token active while the U.S. had none. The defeat cost the U.S. team roughly $10 million in prize money but underscored soccer’s growing popularity in the United States.