US entrepreneurs increasingly turn to AI for 2026 business launches

A survey commissioned by Intuit QuickBooks reveals a significant surge in entrepreneurial interest, with 33% of U.S. adults planning to start a new business or side hustle in 2026, representing a 94% increase from the previous year.

Artificial intelligence is playing a central role in this shift. In the United States, 65% of aspiring entrepreneurs intend to use AI to launch their ventures by 2026. Key applications include brainstorming business ideas and market research (29%), creating websites or product listings (19%), and developing branding assets such as logos and names (14%).

The study, which included respondents from the U.S., Canada, the U.K., and Australia, suggests that AI acts as a tool to overcome barriers such as limited time and lack of business acumen. While interest is high, many potential business owners still face challenges including financial fears, funding gaps, and low confidence in managing business finances.