US Grocery Sales Stall as Price Cuts and Store‑Brand Growth Rise

Major consumer brands have intensified price reductions and added protein to products in an effort to win back shoppers, but sales momentum remains weak. Promotions and new formulations have not translated into repeat purchases, leaving retailers debating pricing and product strategy.

At the same time, private‑label store brands are attracting more shoppers in 2026 as inflation fatigue drives families toward lower‑cost alternatives. Improved quality and expanded premium and organic lines have narrowed the gap with national brands, prompting supermarkets to invest heavily in their own label portfolios.