US hotels, airlines and stocks see mixed effects from World Cup 2026

The FIFA World Cup 2026 has generated less fan traffic than expected in the United States. High ticket prices, visa hurdles and the logistics of matches across 16 cities have deterred many international supporters. New York hotel executives report bookings far below the 1.2 million fans FIFA projected, with only about half a million expected, prompting steep room‑rate cuts and discount offers. Flight reservations to host cities have also fallen, squeezing airline revenues.

At the same time, Wall Street analysts anticipate a sizable economic boost. Deutsche Bank estimates the tournament could add up to US$ 17.2 billion to U.S. GDP, highlighting opportunities for hotel REITs, major chains such as Hilton, Marriott and Hyatt, ride‑share firms, Airbnb, restaurant operators, media broadcasters and sports‑betting companies. Projected advertising spend could reach US$ 850 million and sports‑betting volume up to US$ 3.3 billion, benefitting firms like FanDuel, DraftKings, Fox and YouTube.