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[INTERNATIONAL] · United States, Canada · 10 sources

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US tourism groups attempt to win back Canadian visitors amid trade war

American tourism organizations are launching various promotional campaigns to encourage Canadian travelers to return to the United States, following a sharp decline in visitors. The downturn follows a breakdown in trade negotiations and escalating tensions between the two nations.

Relations deteriorated after President Donald Trump imposed import taxes of up to 50% on several Canadian products, prompting reciprocal actions from Canada. Additional friction points include Trump’s directive to rename Lake Ontario to ‘Lake America’ and controversial remarks regarding Canada’s sovereignty. Canadian Prime Minister Mark Carney has criticized insults from the Trump administration as ‘childish and undignified’.

In response to the informal boycott, local entities are attempting to mitigate the impact. New York state has introduced the ‘NY Loves Canada’ campaign featuring various discounts, while some hotels in downtown Las Vegas are treating the Canadian dollar as equal to the U.S. dollar to attract visitors. Despite these efforts, some industry observers describe the attempts to win back Canadian tourists as a ‘wasted effort’ given the current political climate.

Entities

Canada · Donald Trump · Las Vegas · Mark Carney · New York · United States

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